# Market Research Reports

> Generate comprehensive 50+ page market research reports in the style of top consulting firms. Includes LaTeX formatting, visual generation, multi-framework strategic analysis (Porter's Five Forces, PESTLE, SWOT, TAM/SAM/SOM, BCG Matrix), and data-driven recommendations.



Tags: Research, Strategy, Analysis


## Example Prompts

- Create a market sizing report with TAM/SAM/SOM analysis
- Analyze a competitive landscape using Porter's Five Forces
- Develop strategic recommendations with an implementation roadmap

URL: https://rakenne.app/skills/market-research-reports/index.md

Try this skill: https://rakenne.app/a/?skill=market-research-reports



## Overview

Generate comprehensive 50+ page market research reports in the style of top consulting firms. Includes LaTeX formatting, visual generation, multi-framework strategic analysis (Porter's Five Forces, PESTLE, SWOT, TAM/SAM/SOM, BCG Matrix), and data-driven recommendations.

## Getting Started

Add your source materials to the project workspace, then activate the *Market Research Reports* skill. The agent will guide you through the process step by step.

## Example Conversation

> **You:** We need a market research report on the electric vehicle charging infrastructure market — TAM/SAM/SOM, Porter's Five Forces, and key players. I've added some industry links and our internal assumptions.
>
> **Agent:** I'll put together a market research report with LaTeX formatting and the frameworks you asked for. I'll generate core visuals first (market growth trajectory, TAM/SAM/SOM, Porter's Five Forces) so the report has a clear structure. Do you want the standard 5–6 core visuals to start, or the full set of extended visuals? And any page or section limit?
>
> **You:** Core visuals are fine. Aim for 40–50 pages.
>
> **Agent:** I've run the visual generator for the EV charging topic and created the core figures in `figures/`. I've started the report in `output/ev-charging-market-report.tex` with executive summary, market sizing (TAM/SAM/SOM), and Porter's Five Forces. Next I'll add competitive landscape and recommendations. I'll pull in data from your assumptions and the references you added. Want to prioritise a specific section next?

## Sample Output Excerpt

Below is a representative excerpt from a market research report (structure and one framework summary).

---

### 1. Executive summary

The global EV charging infrastructure market is projected to reach $X BN by 2030 (CAGR XX%). Growth is driven by [factors]. Key success factors include [A, B, C]. This report provides TAM/SAM/SOM sizing, Porter's Five Forces analysis, competitive positioning, and strategic recommendations.

### 2. Market sizing (TAM/SAM/SOM)

| Segment | Definition | Estimate (2030) |
|--------|------------|-----------------|
| TAM | Total addressable market (all EV charging hardware and services) | $XX Bn |
| SAM | Serviceable addressable (focus regions and use cases) | $XX Bn |
| SOM | Serviceable obtainable (realistic share in 5 years) | $X Bn |

*Concentric diagram: [Reference to generated figure 02_tam_sam_som.png]*

### 3. Porter's Five Forces (excerpt)

| Force | Assessment | Rationale |
|-------|------------|-----------|
| Competitive rivalry | High | Many players; consolidation emerging. |
| Threat of new entrants | Medium | Capital and standards create barriers; software and ops matter. |
| Bargaining power of buyers | Medium | Fleet and real-estate buyers have leverage; retail less so. |
| Bargaining power of suppliers | Medium | Equipment commoditising; grid and land remain constrained. |
| Threat of substitutes | Low | No near-term substitute for wired/fast charging at scale. |

*Diagram: [Reference to generated figure 03_porters_five_forces.png]*

<!-- /excerpt -->

## Scripts: Visual Generation

The skill uses a visual-generation script to produce figures for the report. There are no validation scripts; the script is for **generation** only.

### generate_market_visuals.py

Batch-generates visuals for a market research report using topic-based prompts. The agent typically runs this near the start of report creation so the document can reference consistent, professional figures.

- **Core visuals (default):** Generates 5–6 essential figures first: market growth trajectory, TAM/SAM/SOM diagram, Porter's Five Forces, and optionally 2–3 more (e.g. competitive positioning, segmentation). Use `--topic "Your market topic"` and `--output-dir figures/`.
- **Extended visuals (optional):** With the `--all` flag, the script can generate a larger set (e.g. 28 visuals) covering additional frameworks and charts for comprehensive reports.
- **Behaviour:** Uses scientific-schematics and generate-image style prompts; outputs PNG files into the specified directory. With `--skip-existing`, already-generated files are not overwritten.

The agent runs this script when starting a new report or when you ask for additional figures; it does not perform validation or completeness checks on the report content.


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