PRD — Consumer Product Manager

Overview

Draft and validate PRDs for consumer products: UX, engagement, discovery, retention, metrics.

Example Conversation

You: I need a PRD for our new discovery and feed experience. We want to improve engagement and D7 retention.

Agent: I’ll use the Consumer PRD skill: load best-practices and sections (User personas, Engagement & discovery, Retention), draft from template, then run validate_prd_structure.

Agent: Created prd-discovery-feed.md. Validation PASS.

What the Tools Validate

validate_prd_structure checks the PRD for required sections (Overview, Goals, User personas, Key features, Engagement & discovery, Retention, Success metrics, NFRs) and unfilled placeholders. Output: PASS / NEEDS_REVISION / FAIL.

Output Excerpt

Consumer PRD (excerpt):

## Engagement & discovery

- **Engagement loop:** New content → notification → open app → consume → next recommendation
- **Discovery:** Personalized feed; search; trending; follow graph

## Retention

- **What drives return:** Daily digest; push for new content from followed sources
- **Churn risks:** Notification fatigue; relevance drop
- **Retention metrics:** D1, D7, D30; target D7 &gt; 40%

Getting Started

Add your context (personas, engagement loop, retention targets) to the project workspace, then activate the PRD — Consumer Product Manager skill. The agent will guide you through drafting and validating with validate_prd_structure.