# PRD — Consumer Product Manager

> Draft and validate PRDs for consumer products: UX, engagement, discovery, retention, metrics.



Tags: Product Management, PRD, Consumer


## Example Prompts

- Draft a PRD for our new discovery and feed experience
- Create a PRD for our consumer retention and engagement flow
- Validate our consumer PRD for required sections

URL: https://rakenne.app/skills/prd-consumer-pm/index.md

Try this skill: https://rakenne.app/a/?skill=prd-consumer-pm



## Overview

Draft and validate PRDs for consumer products: UX, engagement, discovery, retention, metrics.

## Example Conversation

> **You:** I need a PRD for our new discovery and feed experience. We want to improve engagement and D7 retention.

> **Agent:** I'll use the Consumer PRD skill: load best-practices and sections (User personas, Engagement & discovery, Retention), draft from template, then run `validate_prd_structure`.

> **Agent:** Created `prd-discovery-feed.md`. Validation **PASS**.

## What the Tools Validate

**`validate_prd_structure`** checks the PRD for required sections (Overview, Goals, User personas, Key features, Engagement & discovery, Retention, Success metrics, NFRs) and unfilled placeholders. Output: PASS / NEEDS_REVISION / FAIL.

## Output Excerpt

**Consumer PRD (excerpt):**

```markdown
## Engagement & discovery

- **Engagement loop:** New content → notification → open app → consume → next recommendation
- **Discovery:** Personalized feed; search; trending; follow graph

## Retention

- **What drives return:** Daily digest; push for new content from followed sources
- **Churn risks:** Notification fatigue; relevance drop
- **Retention metrics:** D1, D7, D30; target D7 > 40%
```

## Getting Started

Add your context (personas, engagement loop, retention targets) to the project workspace, then activate the *PRD — Consumer Product Manager* skill. The agent will guide you through drafting and validating with `validate_prd_structure`.


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