PRD — Growth Product Manager

Overview

Draft and validate PRDs for growth: North Star, funnel, experiments, instrumentation, success metrics.

Example Conversation

You: I need a PRD for our activation and onboarding experiments. We’re testing in-app guidance and email sequences to improve time-to-value.

Agent: I’ll use the Growth PRD skill: load North Star & funnel, Key experiments/hypotheses, Instrumentation, then draft and run validate_prd_structure.

Agent: Created prd-activation-experiments.md. Validation PASS.

What the Tools Validate

validate_prd_structure checks the PRD for required sections (Overview, Goals, North Star & funnel, Key experiments/hypotheses, Instrumentation, Success metrics, Non-functional) and unfilled placeholders. Output: PASS / NEEDS_REVISION / FAIL.

Output Excerpt

Growth PRD (excerpt):

## North Star & funnel

- **North Star metric:** Weekly active users completing core workflow
- **Funnel stages:** Signup → Onboarding → First run → Weekly active
- **Key levers:** Onboarding completion rate; day-1 and day-7 retention

## Key experiments / hypotheses

- **Hypothesis 1:** In-app checklist increases onboarding completion by 15%. Success: completion rate &gt; 60%
- **Instrumentation:** Events: onboarding_started, step_completed, first_run_done

Getting Started

Add your context (North Star, funnel, hypotheses) to the project workspace, then activate the PRD — Growth Product Manager skill. The agent will guide you through drafting and validating with validate_prd_structure.