PRD — Product Marketing PM

Overview

Draft and validate PRDs for product marketing: positioning, GTM, messaging, launch, audience.

Example Conversation

You: I need a PRD for our product positioning and messaging. We’re launching in a new segment and need value prop, key messages, and GTM plan.

Agent: I’ll use the Product Marketing PRD skill: load best-practices and sections (Audience, Positioning & messaging, GTM & launch), draft from template, then run validate_prd_structure.

Agent: Created prd-positioning-launch.md. Validation PASS.

What the Tools Validate

validate_prd_structure checks the PRD for required sections (Overview, Goals, Audience, Positioning & messaging, GTM & launch, Success metrics, NFRs) and unfilled placeholders. Output: PASS / NEEDS_REVISION / FAIL.

Output Excerpt

Product Marketing PRD (excerpt):

## Audience

- **Segment:** Mid-market ops leads (100–1000 employees)
- **Jobs & pain points:** Manual reporting; need one source of truth; compliance pressure

## Positioning & messaging

- **Positioning:** The operations intelligence platform that unifies data and compliance in one place
- **Value proposition:** Ship compliant reports in minutes, not days; one source of truth for ops and audit
- **Key messages:** Unified data; audit-ready; fast time-to-value; reduce manual work
- **Proof points:** Case study [X]; 60% time savings in pilot

Getting Started

Add your context (audience, positioning, GTM plan) to the project workspace, then activate the PRD — Product Marketing PM skill. The agent will guide you through drafting and validating with validate_prd_structure.