# PRD — Product Marketing PM

> Draft and validate PRDs for product marketing: positioning, GTM, messaging, launch, audience.



Tags: Product Management, PRD, Product Marketing


## Example Prompts

- Draft a PRD for our product positioning and messaging
- Create a PRD for our GTM and launch plan
- Validate our product marketing PRD for required sections

URL: https://rakenne.app/skills/prd-product-marketing-pm/index.md

Try this skill: https://rakenne.app/a/?skill=prd-product-marketing-pm



## Overview

Draft and validate PRDs for product marketing: positioning, GTM, messaging, launch, audience.

## Example Conversation

> **You:** I need a PRD for our product positioning and messaging. We're launching in a new segment and need value prop, key messages, and GTM plan.

> **Agent:** I'll use the Product Marketing PRD skill: load best-practices and sections (Audience, Positioning & messaging, GTM & launch), draft from template, then run `validate_prd_structure`.

> **Agent:** Created `prd-positioning-launch.md`. Validation **PASS**.

## What the Tools Validate

**`validate_prd_structure`** checks the PRD for required sections (Overview, Goals, Audience, Positioning & messaging, GTM & launch, Success metrics, NFRs) and unfilled placeholders. Output: PASS / NEEDS_REVISION / FAIL.

## Output Excerpt

**Product Marketing PRD (excerpt):**

```markdown
## Audience

- **Segment:** Mid-market ops leads (100–1000 employees)
- **Jobs & pain points:** Manual reporting; need one source of truth; compliance pressure

## Positioning & messaging

- **Positioning:** The operations intelligence platform that unifies data and compliance in one place
- **Value proposition:** Ship compliant reports in minutes, not days; one source of truth for ops and audit
- **Key messages:** Unified data; audit-ready; fast time-to-value; reduce manual work
- **Proof points:** Case study [X]; 60% time savings in pilot
```

## Getting Started

Add your context (audience, positioning, GTM plan) to the project workspace, then activate the *PRD — Product Marketing PM* skill. The agent will guide you through drafting and validating with `validate_prd_structure`.


---

Back to [Skill Library](https://rakenne.app/skills/index.md)